|
To Build it you must Master the Eight Essential Keys to Building your Ultimate Advisory Practice
I
have been involved in the Bank Brokerage industry since 1988
and I cannot remember a better time than this moment to be
an advisor in a bank setting.
Think of all the things that are moving in our favor:
- Investors
have concluded that there is an art and science to what
we do. The days of making a living day trading Qualcomm
are long gone.
- Investors have concluded that if they want to meet their
goals, they are going to need a plan put together by someone
they can trust
- Investors’ distrust of Wall Street has never been
higher
- Investors (in fact, people in general) don’t want
to be sold. Look no further than the 58 million people that
signed up for the “do not call list”…the
very first week that it was available…how is that
for an IPO?
- Don’t believe me yet? Consider what one of the industry
experts in contact management suggested in December of last
year.
“Get
inside a bank, credit union, or casualty insurance agency.
These companies really won the “Do Not Call” wars.
If you are a financial advisor in a bank with 250,000 customers,
you have a 250,000-name calling list. As they are bank customers,
you can call them. But your competitors can’t. That’s
why the bankers won the war!”
Bill Good
Research Magazine, Page 58
December 2003
I believe that we are on the dawn of what will be known as the
bank era. The recent flood of Wall Street advisors leaving
firms like Morgan Stanley, Merrill Lynch, and Salomon Smith
Barney indicate that Bill Good and I are not the only ones
that feel this way. In fact, the hiring goals of many of the
most prominent Bank Broker dealers would seem to indicate
that many more Wall Street Advisors are about to make the
switch. Banks realize that their available suite of products
makes it possible to attract some of the biggest and best
producers at major Wall Street firms. If you are looking at
this industry, you can reach only one conclusion. The Sun
is shining---so let ’s make some Hay!
It is clear that if you are in a Bank Program today, you are
in front of the type of opportunity that only comes once in
a lifetime.
| |
The
R and D team at Ultimate Bank Advisor produced a white
paper research report including a Fast Start Guide to
help with the steps that you can take today to improve
the way your bank partners position you,
improve the closing ratio with clients,
and increase the amount of business that you
do with your existing book.
For a limited time this is being offered Free of charge.
To download your copy
Ultimate
Bank Advisor Fast Start Report |
|
To
make the most of it, you have to overcome certain obstacles.
Consider the following:
- Do your bankers position you powerfully with affluent investors---or
bring your name up when people say they are leaving the
bank because the rates are too low?
- Do your partners understand who fits your ideal profile
or simply look for anyone with a “money question”
so they can check referral off of their list of things to
do?
- Do your clients think of you as the ‘go-to’
guy or gal when the subject of money comes up or the person
that handles the CD alternatives down at the bank?
- Does your sales process close trades quickly with accounts
and customers, or build lasting relationships with your
Ultimate Clients so that you are positioned as an Indispensable
Resource in their Mind?
- Are your bankers doing “what they can” to direct
clients your way or have you positioned yourself as one
of the greatest resources your firm has to offer in a way
that has your new prospects predisposed to doing business
with you even before you meet?
The
opportunity exists to make some quantum leaps in your production
over the course of the next several years. To unleash your
Maximum Competitive Edge you must Master the Eight Essential
Keys to success.
If you are looking for an edge…if you are looking to
position yourself as an indispensable resource in the mind
of your client, you have landed on a site that is dedicated
to your success.
|
